Ruta Ruzeviciute completed her doctoral studies at Vienna University of Economics and Business (WU Vienna) and was previously on the faculty of the University of Amsterdam. Her research primarily focuses on sensory marketing. She investigates how specific sensory cues, such as scent, influence judgment and decision making. She also examines sensory interaction effects and the role of sensory imagery in the context of e-retail. Beyond sensory influences, Ruzeviciute is interested in healthful consumption, mindfulness and sustainability in consumer behavior.