Courtney Herda is a lecturer in the Department of Marketing with more than 15 years of digital
marketing experience in–house and at the agency level. She owns and runs Smarter Searches, a full–service digital
marketing agency located in Knoxville. Prior to starting her agency, she was the search engine marketing manager at
E.W. Scripps and a digital marketing coordinator for the financial talk radio host, author and TV personality Dave
Ramsey. Her area of interest is the intersection of user behavior with the digital search process — keyword choices,
semantic search, emerging technologies and user experience.