University of Tennessee

Courtney Herda

Department: Marketing

Title: Lecturer

Courtney Herda is a lecturer in the Department of Marketing with more than 15 years of digital
marketing experience inhouse and at the agency level. She owns and runs Smarter Searches, a fullservice digital
marketing agency located in Knoxville. Prior to starting her agency, she was the search engine marketing manager at
E.W. Scripps and a digital marketing coordinator for the financial talk radio host, author and TV personality Dave
Ramsey. Her area of interest is the intersection of user behavior with the digital search process keyword choices,
semantic search, emerging technologies and user experience.