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Why Livestreamers Should Sell Their Products Without a Smile

August 24, 2021

The conventional wisdom in sales is to deliver service with a smile. However, according to Michel Ballings and Neeraj Bharadwaj of the University of Tennessee, Knoxville’s Haslam College of Business, and their colleague Prasad Naik from the University of California at Davis, neutral expressions lead to better returns – at least, when applied to live video sales.

Fifteen New Faculty Members Join UT’s Haslam College of Business

August 23, 2021

The University of Tennessee, Knoxville’s Haslam College of Business welcomes 15 new faculty members this fall.

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