University of Tennessee

BUAD 338 – Honors: CBM I: Demand Management

2 credit hours

Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

  • MGT 202 or MGT 208.
  • Admission to the Haslam College of Business's Smith Global Leadership Scholars Program.