ENT 425 – Entrepreneurial Marketing

3 credit hours

Entrepreneurial ventures face important and sometimes unique challenges marketing new products and/or services from new firms. New ventures must not only let consumers know that their products and/or services exist but also legitimize the venture in the minds of consumers. This course provides an in-depth look at entrepreneurial marketing strategies with an important focus on online presence and social media initiatives.

• Students cannot receive credit for both ENT 425 and MARK 350.
• Minimum of 45 completed credit hours.