3 credit hours
The goal of this course is to create a working prototype of a marketable product or service within the semester. Starting with a seed of a new product idea, students will conduct a market opportunity analysis, select a target market, and then define the product concept, features, benefits, and unique selling proposition. They will partner with technology experts, hardware and software developers, and others to physically create the product. In-class time will focus on experiential learning with creativity and innovation exercises and weekly executive briefings. Out-of-class time will focus on readings, simulations, field interviews, and work on the product prototype. Throughout the exercise, students will receive guidance and feedback from a professional Product Development Coach.