Thursday, Apr. 19

8:00 am - 9:00 am

Check-in & Breakfast

Medallion Room

Continental breakfast buffet.

9:00 am - 9:30 am

Welcome

Medallion Room

9:30 am - 10:30 am

Keynote: Using Visual Stories to Drive Action

Elizabeth Hardman Ricks Storytelling with Data

Medallion Room

Ricks will present on using visual stories to drive action. The typical graph in a business presentation often leaves our audience wondering, so what? In this short session, Elizabeth Hardman Ricks illustrates how to avoid analysis paralysis by turning a typical business graph into an effective visualization weaved into a story. You’ll leave the session with a better understanding of the power data storytelling and practical tips you can immediately put into practice for greater impact when communicating in a data-driven way.

10:30 am - 11:00 am

Break

11:00 am - 12:00 pm

TV + Online Search Advertising

Shawndra Hill Microsoft Research NYC

Medallion Room

Hill will present research that considers the potential to improve the efficiency and efficacy of broader advertising efforts through cross channel coordination between TV and digital advertising. 

Her research considers the types of devices on which search response predominantly manifests following TV advertisements and the degree to which shifts in search activity can be used to evaluate the success of TV advertisers’ targeting efforts. It leverages data on TV advertising around Microsoft Windows 10 and an Xbox video game, in combination with large-scale proprietary search data from Microsoft Bing. Her identification strategy hinges on a combination of geographic heterogeneity in TV advertising exposure and continuous variation in the cost of TV advertisements (a proxy for TV audience size).

She will also discuss the future of cross-channel advertising coordination and the many projects we have underway combining (Re)Search and TV.

12:00 pm - 1:15 pm

Lunch

Crystal & Carriage Rooms

Networking lunch with students. Forum members, guests and faculty members will be assigned seats to ensure they will be able to interact with students.

1:15 pm - 2:15 pm

Measuring Knowledge Flows in Software Supply Chains

Audris Mockus University of Tennessee, Knoxville

Medallion Room

The open source universe represents the ultimate ecosystem of individuals and organizations creating and enhancing common good. Its health may be critical for sustained innovation, but little is understood beyond a few well studied large projects and ecosystems. We quantify aspects of knowledge supply chains in this universe by constructing, refining and analyzing a time series of bipartite networks representing individuals and the source code. Surprisingly, these networks represent several types of online activities in addition to software development and are not separated into individual projects but link the vast majority of developers into a single connected sub-graph. This global knowledge supply chain can then be studied to understand and quantify its emergent properties and associated risks.

2:15 pm - 2:30 pm

Break

2:30 pm - 3:55 pm

Round Table Discussions

Crystal & Carriage Rooms

Attendees will gather for various discussions about pressing analytic topics over the course of an hour and a half. Faculty will choose three topics from the suggestions received during registration.  Tables of 7-10 will discuss each topic with attendees rotating tables and topics every 25 minutes. Students will help compile notes which will be summarized on Friday. Light refreshments will be provided during the discussions.

4:00 pm - 5:00 pm

The History and Current State of Analytics Education

Missie Bowers University of Tennessee, Knoxville

Medallion Room

The past decade has witnessed explosive growth in the number and types of analytics educational programs. We review the history of the development of analytics education and discuss the breath of current offerings in various forms. We compare and contrast the various curricula and its impact on the practice of analytics in across industries.

5:00 pm - 7:00 pm

Reception

Casual meet and greet with students. Heavy hors d’oeuvres with beer and wine bar.

Friday, Apr. 20

8:00 am - 9:00 am

Breakfast

Crystal & Carriage Rooms

Networking breakfast with students. Forum members, guests and faculty members will be assigned seats to ensure they will be able to interact with students.

9:15 am - 10:15 am

Communication in Data Science: The Goldilocks Principle

Zane Troyer Pilot Flying J Austin Solomon Pilot Flying J

Medallion Room

Numbers, plots, tables, tools, models, frameworks, meetings, protocols, just saying hi. From intradepartmental communication to interdepartmental communication to getting your message out to the world, data science can be thought of as an extension to the good-old field of communication. But how does a data scientist communicate effectively? How does a data scientist know what the right amount of communication is? And how does a data scientist recognize, accept and amend a failure or breakdown in communication? In this presentation we hope to humbly offer an inkling of insight into these problem.

10:30 am - 11:00 am

PhD in Analytics Student Presentation

Medallion Room

11:00 am - 11:30 am

Master of Science in Business Analytics Student Presentation

Medallion Room

11:30 am - 12:00 pm

Roundatable Summary/Closing Remarks

Medallion Room

12:00 pm - 1:00 pm

Lunch

Crystal & Carriage Rooms

We will provide boxes for those of you who need to quickly make a sandwich and go.

10:15 am - 10:30 am

Break

Join Us

Register now for the 2018 Business Analytics Forum

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