Alex Ricardo Zablah

Department: Professional Sales Forum, Marketing

Title: Director of the PhD Program in Marketing, Professor


1999-Louisiana State University , B.S. Food Science and Technology

2001-Louisiana State University , M.B.A Marketing

2005-Georgia State University , Ph.D. Business Administration

Alex R. Zablah is an Associate Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as the Director of the Doctoral Program in Marketing.  Alex holds a PhD in Business Administration (marketing concentration) from Georgia State University, an MBA (marketing concentration) from Louisiana State University, and a BS in Nutritional and Food Sciences from Louisiana State University. 

Originally from Tegucigalpa, Honduras, Alex’s passion for business is rooted in his experiences as a young entrepreneur in his home country.  He leverages that experience and formal training to help organizations across a variety of B2B and B2C industries (e.g., transportation services, building supplies, retailing, direct selling, food and medical services) improve their sales, service, and marketing practices.  In addition to working directly with organizations, Alex has taught executives in the classroom, for which he was recognized in 2014 as the Executive Education Professor of the Year at George Mason University. 

Alex’s research seeks to improve understanding of how frontline factors (organizational processes, employees, and technologies) influence the quality of the sales and service interactions that occur between a firm and its customers, and, ultimately, the firm’s performance. His research, which cuts across business disciplines, has been published in leading marketing, management, and information systems journals, including the Journal of Marketing, Journal of Applied Psychology, Information Systems Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing

Alex has trained students at the undergraduate, master’s, executive and doctoral levels. He has successfully delivered courses in a variety of formats including, face-to-face, online, short courses, and directed study. At the Haslam College of Business, Alex currently teaches Marketing Analytics to undergraduate business majors, a one-of-its-kind doctoral seminar on Frontline Marketing, and a Methods Seminar to first-year doctoral students.  

In addition to his research and teaching activities, Alex currently manages the Marketing & Supply Chain Management Department’s biometrics business lab and research pool, both of which he helped establish. He also contributes extensively to the marketing discipline through his service on the editorial review boards of six journals, including the Journal of MarketingJournal of the Academy of Marketing Science, and International Journal of Research in Marketing. For his service as a reviewer, he was recognized in 2012 as the Journal of Personal Selling and Sales Management Reviewer of the Year. 

Over the course of his career, Alex has received several awards in recognition for his research endeavors, performance in the classroom, and service to others. Most recently, the Haslam College of Business awarded him the 2017 Richard C. Reizenstein Award for Outstanding Commitment to Students and the 2016 Charles & Dorothy Duggan Faculty Research Fellowship. 

In the Media

Research Focus

Frontline marketing, services marketing, professional selling & sales management, mobile marketing, marketing analytics, biometric research