Annika Abell is an assistant professor of marketing and a behavioral researcher with interests in digital marketing and sensory marketing. She earned her Ph.D. in Marketing from the University of South Florida in Tampa. Prior to earning her doctorate, she co-owned a digital marketing agency in Germany specializing in social media and advertising. She also has more than ten years of work experience as a graphic designer and media buyer. Annika received two grants from the Association of Consumer Research (TCR group) for her research related to economically underprivileged consumer groups.

Research Focus

Digital Marketing, Sensory Marketing, Healthful Consumption

Awards/Honors

Jane K. Fenyo Best Student Paper Award at AMS Annual Conference, Orlando 2016

Co-Investigator, Grants from the Association for Consumer Research (ACR) for Transformative Consumer Research (2015 & 2016)

Annika Abell | Haslam College of Business

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