With over 40 years of integrated marketing communications experience, Cindy Raines brings to the University of Tennessee Haslam College of Business broad-based integrated marketing skills. Her areas of focus include integrated marketing communications, strategic planning, traditional and digital media, media relations, imaging and positioning, new products, and packaging. She has successfully advised organizations across a variety of industries — including education, consumer product goods, manufacturing, pharmaceutical, athletics, and real estate —increasing brand revenue by as much as 64 percent and brand contribution by as much as 395 percent.

Raines holds an MBA in marketing from Case Western Reserve University and a BS in business from Miami University. Her post-graduate studies include Real-World Problem Solving, Collaboration, Using Reflection in the Classroom, Applying Principles of Acting to Lecturing and Teaching, and Stephen Covey's Seven Habits of Highly Effective People.

Raines has won numerous Addy, Telly, Communicator, and Public Relations Society of America (PRSA) awards for creative excellence, including a PRSA Best of Show for national media relations. She was invited for induction into the American Order of Merit for Professional Achievements and selected as a Woman of the Year in Education by the American Biographical Institute, Inc.       

In 2017, Raines was presented with the UT Phi Eta Sigma Outstanding Faculty Member Award. That same year she became a UT Tennessee Learning and Teaching Center Faculty Fellow. She is faculty advisor for the UT chapter of the American Marketing Association and has served on UT’s Faculty Senate and Academic Outreach and Engagement Council.

Raines teaches in the college’s undergraduate, graduate and executive education programs, earning a Dean’s Award for Excellence in Executive Education. As the college’s director of communications, a position she held from January 2003 until August 2014, Raines created Archways, the college’s semi-annual alumni publication now called Haslam, and worked to enhance the college’s image, rankings, and reputation as a premier institute of higher education.