Daniel J. Flint is the Regal Entertainment Group Professor of Marketing and Faculty Lead for the Professional Sales Forum in The Department of Marketing and Supply Chain Management, Haslam College of Business, The University of Tennessee, Knoxville. Dan was formerly the founder and Director of the Shopper Marketing Forum which no longer holds meetings but still trains and places students in brand and shopper marketing roles. Dan has published for 20 years in premier and content-specific journals and books in both marketing and supply chain management that cover topics such as customer value management, relationship marketing, buyer behavior, shopper marketing, corporate identity, sustainable supply chain orientation and proactive customer orientation. He is passionate about teaching, qualitative research, research and improved business practice in the wine industry and international travel, in particular Italy. He consults with businesses in all of these areas. Dan is a former sales engineer and Naval Flight Officer with an engineering degree from Annapolis. He has two amazing sons, Ryan and Spencer.