Daniel J. Flint is Regal Entertainment Group Professor of Business and Director of the Shopper Marketing Forum in the Department of Marketing and Supply Chain Management at The University of Tennessee, Knoxville. His Ph.D. is in marketing and logistics from the University of Tennessee and BS in engineering is from The U.S. Naval Academy. Dan has published in both marketing and logistics premier journals such as Journal of the Academy of Marketing Science, The Journal of Marketing, Journal of Business Logistics, Industrial Marketing Management, Journal of Business and Industrial Marketing, Marketing Theory, Services Marketing Quarterly, and International Journal of Physical Distribution and Logistics Management, has published numerous book chapters, serves on four editorial review boards, has served on over two dozen dissertation committees and regularly presents at global conferences. Dan’s research and corporate work focuses on helping firms understand the dynamic nature of what customers and shoppers value, market sensing, marketing strategy and inter-organizational relationships.