Updates and Information on Coronavirus (COVID-19)

Dick Reizenstein

Department: Marketing

Title: Associate Professor, Emeritus


1970-Cornell University, Ph.D. Marketing, Psychology and Finance minors

1965-Cornell University, M.B.A. Marketing, Finance minor

1963-Princeton University, A.B. Germanic Languages, French minor


314 Stokely Management Center

Reizenstein is Emeritus faculty in the Department of Marketing and Supply Chain Management, and was Founder and, for 37 years, Director of the Executive-in-Residence Program in the Haslam College of Business at the University of Tennessee, Knoxville.  He received his A.B. degree from Princeton University in German and French and his M.B.A. in Marketing and Finance from Cornell University.  After a successful business career at Gorham, where his last position was National Sales Manager, Reizenstein returned to Cornell where he earned his Ph. D. in Marketing, with minors in Finance and Social Psychology.  During his tenure in the Department of Marketing and Supply Chain Management, he was Interim Head of the Department of Marketing and Supply Chain Management for three years and, for ten years, served as Associate Dean of the College of Business Administration.  Since 2000, Reizenstein has been teaching Marketing as a member of the core Faculty of the Physician Executive MBA Program. Among his many teaching awards at UT are being named Outstanding Faculty Member or Outstanding Teacher in the PEMBA Program six times, as well as receiving the University-wide Alumni Outstanding Teaching Award. 


Reizenstein's primary expertise areas are Market Opportunity Analysis, Marketing Strategy and Customer Satisfaction Measurement in healthcare. He has given over 40 presentations at meetings of professional associations such as the American Marketing Association and the Association for Consumer Research, and has published articles in such diverse journals as Harvard Business Review, the Journal of Occupational and Organizational Psychology, the Journal of Business Research and the Journal of Marketing Education.  He has done research with, or has consulted for, numerous companies, including Colgate-Palmolive, Frito-Lay, Holiday Inns, IBM, Knoxville Orthopedic Clinic, Promus Hospitality, Quaker Oats, Sara Lee, and Time, Inc.  Reizenstein has taught in Executive MBA Programs and/or has led Study Tours for both Full Time MBA and EMBA students in such diverse countries as Argentina, Belgium, Chile, the Czech Republic, France, Romania, Russia and Taiwan.

Research Focus

Conflict/Cooperation in Brand Marketing & Sales Management