Mark Collins is Distinguished Lecturer of Marketing at the University of Tennessee’s Haslam College of Business. Prior to joining UT in 1999, he worked for almost 20 years in hotel management and development for chains such as Sheraton, Hilton, Holiday Inn, and Cooper Hotel Groups’ Garden Plaza Hotels. Collins also opened the original Rocky Top Books in 1998 and served as managing partner until its sale in 2000.
Collins has taught across much of the undergraduate business programs curriculum, including marketing management, consumer behavior, marketing research and analytics, channel management, sales force management, personal selling, brand management, global marketing strategy, and strategic management and business policy, and advanced financial management for hotels and restaurants.
He has been recognized for excellence in teaching at the department, college, and university levels. He began teaching while still in the hotel business in 1993 at Middle Tennessee State University.