Melissa Cardon is the Nestlé Endowed Professor of Business Administration in the Haslam College of Business at the University of Tennessee. She has published over 30 articles on 1) unleashing human potential within entrepreneurial firms, including those focused on HR practices that maximize employee potential, and 2) the emotional, relational, and cognitive aspects of entrepreneurs and entrepreneurial teams that contribute to optimizing their behavior and performance. Her recent work is on entrepreneurial passion and how entrepreneurs as individuals and within teams can unleash their passion to get the best results for themselves and their organizations. Cardon is a Field Editor for the Journal of Business Venturing and on the Editorial Boards of Entrepreneurship: Theory and Practice, Journal of Management Studies, and Human Resource Management Review. Prior to her academic career, Cardon worked in Human Resources for Key Bank.