University of Tennessee

Neeraj Bharadwaj

Department: Marketing, Neel Corporate Governance Center

Title: Professor and Charlie and Caroline Newcomer Faculty Research Fellow


University of Wisconsin at Whitewater, B.B.A.

University of Wisconsin at Madison, M.B.A.

University of Wisconsin at Madison, Ph.D.

333 Stokely Management Center

Bharadwaj’s scholarly pursuits strive to combine academic rigor with practical relevance, often exploring the interface between marketing and other disciplines.
His articles are published in such journals as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing and Journal of Product Innovation Management, and he has written several Harvard Business School Publishing case studies that bring his academic research into the classroom.

He is often recognized for his research and teaching activity, including receiving two Haslam Summer Scholars Research Awards (2020, 2021), being named among the Top 40 Undergraduate Business Professors by Poets & Quants (2017), receiving the Allen H. Keally Excellence in Teaching Award from the Haslam College of Business (2017) and being a Harold H. Maynard Award finalist for an article published in Journal of Marketing (2008). He is the founding member of the Sustainability Research Network, an interdisciplinary community of scholars at the Haslam College of Business and beyond who strive to understand the business implications of firms’ environmental and /or societal initiatives.

He has also served as a consultant and seminar leader for government clients and leading multinational corporations, and on the faculty at Temple University, Babson College, University of Texas at Austin, and University of Chicago. Prior to earning his doctorate, he worked in product and price management at Miller Brewing Company.

Research Focus

Branding, Digital Marketing Communications, Innovation, Marketing-Finance Interface, Sustainability.


2020 Marketing Strategy Consortium Faculty Fellow (University of Texas)

2019 Direct Selling Education Foundation Faculty Fellow (DSEF)

2019 Product Development Management Association Doctoral Consortium Faculty Fellow

2019 HCB Sustainability Research Network, Founding Member

2017 Co-Editor of Journal of Product Innovation Management (JPIM) Special Issue, “Innovation in Data-Rich Environments” (September 2017)

2017 Named among Top 40 Undergraduate Business Professors by Poets & Quants