Neeraj Bharadwaj

Department: Marketing & Supply Chain Management, Anderson Center for Entrepreneurship & Innovation

Title: Associate Professor


University of Wisconsin at Whitewater, B.B.A.

University of Wisconsin at Madison, M.B.A.

University of Wisconsin at Madison, Ph.D.


323 Stokely Management Center

Bharadwaj's scholarly pursuits strive to combine academic rigor with practical relevance, and often explore the interface between marketing and other disciplines.

His articles are published in such journals as Journal of MarketingJournal of the Academy of Marketing ScienceInternational Journal of Research in MarketingJournal of Retailing, and Journal of Product Innovation Management, and he has written several Harvard Business School Publishing case studies that bring his academic research into the classroom.

He is often recognized for his research and teaching activity, including recently being named a: 2017 Top 40 Undergraduate Business Professor by Poets & Quants, recipient of the 2017 Allen H. Keally Excellence in Teaching Award by the Haslam College of Business, andrecipient of the 2017 Most Outstanding MBA Faculty Member Award by first year MBA students.

He has also served as a consultant and seminar leader for government clients and leading multinational corporations, and on the faculty at Temple University, Babson College, University of Texas at Austin, and University of Chicago. Prior to earning his doctorate, he worked in product and price management at Miller Brewing Company.

Research Focus

 Marketing Strategy, Marketing Research, Brand/Category Management, Product Design/Development


2017 Co-Editor of Journal of Product Innovation Management (JPIM) Special Issue, “Innovation in Data-Rich Environments” (September 2017)

2017 Chair and Organizer, American Marketing Association (AMA) & Marketing Science Institute (MSI) “Marketing Strategy Meets Wall Street Conference V” (August 3-4, 2017 – San Francisco, CA)

2016 Co-Chair and Organizer, MSI & JPIM “Innovation in Data-Rich Environments” Research Workshop (June 8-10, 2016 – Knoxville, TN)

2016 Conference Co-Chair: Product Development Management Association Annual Research Forum “Innovating in an Interconnected World” (October 16-19, 2016: Atlanta, GA)