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Bharadwaj's scholarly pursuits strive to combine academic rigor with practical relevance, and often explore the interface between marketing and other disciplines.

His articles are published in such journals as Journal of MarketingJournal of the Academy of Marketing ScienceInternational Journal of Research in MarketingJournal of Retailing, and Journal of Product Innovation Management, and he has written several Harvard Business School Publishing case studies that bring his academic research into the classroom.

He is often recognized for his research and teaching activity, including being named recipient of the Haslam Summer Scholars Program Research Award (2020), among the Top 40 Undergraduate Business Professors by Poets & Quants (2017), Allen H. Keally Excellence in Teaching Award by the Haslam College of Business (2017), and Harold H. Maynard Award finalist for article published in Journal of Marketing (2008).

He has also served as a consultant and seminar leader for government clients and leading multinational corporations, and on the faculty at Temple University, Babson College, University of Texas at Austin, and University of Chicago. Prior to earning his doctorate, he worked in product and price management at Miller Brewing Company.

In the Media

Research Focus

Branding, Digital Marketing Communications, Innovation, Marketing-Finance Interface, Sustainability.


2020 Marketing Strategy Consortium Faculty Fellow (University of Texas)

2019 Direct Selling Education Foundation Faculty Fellow (DSEF)

2019 Product Development Management Association Doctoral Consortium Faculty Fellow

2019 HCB Sustainability Research Network, Founding Member

2017 Co-Editor of Journal of Product Innovation Management (JPIM) Special Issue, “Innovation in Data-Rich Environments” (September 2017)

2017 Named among Top 40 Undergraduate Business Professors by Poets & Quants