Dr. Bharadwaj's scholarly pursuits strive to combine academic rigor with practical relevance, and often explore the interface between marketing and other disciplines.

His articles appear in such journals as Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, and Journal of Product Innovation Management, and he has written several Harvard Business School Publishing case studies that bring his academic research into the classroom.

He is recognized for his research activity, and is recipient of numerous teaching awards for courses taught at both the graduate- and undergraduate-level, including being named: a 2017 Top 40 Undergraduate Business Professor by Poets & Quants, the 2014 Most Outstanding MBA Faculty Member Award, and the 2017 Recipient of the Allen H. Keally Excellence in Teaching Award.

He has also served as a consultant and seminar leader for government clients and leading multinational corporations, and on the faculty at Temple University, Babson College, University of Texas at Austin, and University of Chicago. Prior to earning his doctorate, he worked in product and price management at Miller Brewing Company.

Research Focus

 Marketing Strategy


2017 Co-Editor of Journal of Product Innovation Management (JPIM) Special Issue, “Innovation in Data-Rich Environments” (September 2017)

2017 Chair and Organizer, American Marketing Association (AMA) & Marketing Science Institute (MSI) “Marketing Strategy Meets Wall Street Conference V” (August 3-4, 2017 – San Francisco, CA)

2016 Co-Chair and Organizer, MSI & JPIM “Innovation in Data-Rich Environments” Research Workshop (June 8-10, 2016 – Knoxville, TN)

2016 Conference Co-Chair: Product Development Management Association Annual Research Forum “Innovating in an Interconnected World” (October 16-19, 2016: Atlanta, GA)