Ruta Ruzeviciute completed her doctoral studies at Vienna University of Economics and Business (WU Vienna) in 2018, and was previously on the faculty of the University of Amsterdam. Her research primarily focuses on sensory marketing. She investigates how specific sensory cues, such as scent, influence judgement and decision making. She also examines sensory interaction effects and the role of sensory imagery in the context of e-retail. Beyond sensory influences, Ruzeviciute is interested in healthful consumption and mindfulness in consumer behavior.
NOTE: Due to travel restrictions related to COVID-19, Ruzeviciute will not be able to leave the Netherlands to join the Haslam faculty in person until January 2021.