Summer 2018
In This Issue
Downloads
Matthew Serfling
The Intersection of Labor and Finance
Marianne Wanamaker
The Economic Advisor
Venture LLC & Junior Achievement
Bringing Business Skills to School
Thought Leadership
Research
Michel BallingsSocial Media and Machine Learning Uncover a Wealth of New Customers
FACEBOOK CONTAINS MORE THAN 65 MILLION company pages that actively engage one billion users. For organizations selling goods and services from business to business, that’s a potential gold mine of customer prospects. Sifting through the vast expanse of possibilities has largely thwarted B2B companies though, as most use social media to qualify prospects based on intuition and a limited set of characteristics. Identifying and quantifying leads this way takes up valuable time that effective sales professionals could better use to convert leads. Read article