Summer 2018

Unraveling Tornados

Baron Critical Weather Intelligence

ON NOVEMBER 15, 1989, a severe thunderstorm intensified near Huntsville, Alabama. Local television meteorologist Bob Baron (HCB, ’68) tracked and reported the storm to the best of his abilities. The system produced a deadly F-4 tornado, and Baron was chilled to learn of its devastation, including the loss of 23 people. “Nobody at the weather service or in the broadcast community was able to identify the tornado before it came through a major portion of the city,” Baron recalls. “The loss of life had a profound impact on me. I felt like I’d failed in my responsibilities.”

In This Issue

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Full Magazine

Matthew Serfling

The Intersection of Labor and Finance

Tapping Tennessee Talent

The Impact of 21st Mortgage

Matt Towsley

Building a Dream(Liner)

Marianne Wanamaker

The Economic Advisor

Ksenia Kuznetsova

Finding Her Center

Venture LLC & Junior Achievement

Bringing Business Skills to School

Kaitlyn Hansen

A Global Perspective

Susan Crunk

Staying Connected

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Thought Leadership

Supply Chain Dive

“We don’t have a problem recruiting to our major. What we do have a problem with is getting more women into the major. The companies that recruit here want diversity. They’re actively trying to recruit more hires to represent diversity.”

Wallet Hub

"People will spend less when paying cash, more when paying with a general credit card, and even more with a store credit card. The reason why people spend more with credit cards is because there are rewards. You sometimes read, 'save more when you spend more'. That is true in absolute terms, but not in relative terms. There is a psychological effect to it. It suddenly feels OK to spend a lot, because there are rewards."

Michel Ballings - Associate Professor

The Tennessean

It is going to increase the size of the economy. It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

William Fox - Boyd Distinguished Professor Emeritus, Special Advisor to the UTK Chancellor

The Hill

“States lost an estimated $11.4 billion in 2012 and those losses are likely to continue to grow rapidly, at least for the next several years.”

LeAnn Luna - Research Professor, Jan R. Williams Professor of Accounting

William Fox - Boyd Distinguished Professor Emeritus, Special Advisor to the UTK Chancellor

Don Bruce - Randy and Jenny Boyd Distinguished Professor and Director, and NCAA Faculty Athletics Representative

Global Trade

“Companies with the strongest supply chains integrated them from end to end long ago and have mastered working across business disciplines. They are now using those skills to work with external supply chain partners and find ways to collaborate with non-competitors to create cost-saving opportunities.”

Michael Burnette - Fellow, Global Supply Chain Institute

Accounting Today

"... post-SOX period coincided with increased IRS scrutiny of aggressive tax positions and legislation that led to increased regulatory scrutiny over the tax function. Consistent with increased pressures to be less tax-aggressive, we find that being in the lowest quintile of benchmarked tax rates [became] influential in predicting CEO turnover… "

James Chyz - Associate Professor, Pugh Professor of Accounting, and John and Wanda Wisecarver Faculty Research Fellow

Inbound Logistics

In our research, we’ve found that companies are able to get new or temporary workers up to speed much faster by using these devices.

Randy V. Bradley - Associate Professor; Haslam Family Faculty Research Fellow

Research

Michel Ballings

Social Media and Machine Learning Uncover a Wealth of New Customers

FACEBOOK CONTAINS MORE THAN 65 MILLION company pages that actively engage one billion users. For organizations selling goods and services from business to business, that’s a potential gold mine of customer prospects. Sifting through the vast expanse of possibilities has largely thwarted B2B companies though, as most use social media to qualify prospects based on intuition and a limited set of characteristics. Identifying and quantifying leads this way takes up valuable time that effective sales professionals could better use to convert leads. Read article

Sources & Use of Funds

In 2017 because of you, our community of alumni and friends...

Your gifts directly benefited so many students...

And here’s what your example inspired...

and your gifts impacted thousands...

BIG ORANGE, BIG IMPACT

You hear and see the impact in snippets of stories repeated: A first-generation student who is able to come back for her sophomore year thanks to a donor-funded scholarship.A devoted faculty member who retires and is honored with an endowment in his name. A group of students proudly holding up a Haslam banner during a semester studying abroad. Philanthropy connects our donors to the university and to the Haslam College of Business in myriad ways. While some may be small, others become long-term visions that help us to transform the lives of our students, our facilities, our faculty, and our research output. As our May 2018 undergraduate commencement speaker and honorary doctorate recipient, Scott Niswonger, said to students eagerly awaiting climbing the stage, “Remember–giving is what we will do for those will follow. When Mr. Haslam put his name to the business school, it wasn’t for him. It was for each of you.” That connectivity to purpose, to seeing a need or having one brought before you, and stepping in to make the difference, defines the spirit of the Volunteer community. All of those who support the University of Tennessee, Knoxville, from students giving their first dollars during the Senior Impact campaign, to companies supporting students who will become their employees and the drivers of their businesses, are part of the circle of impact. We thank you for everything that you do each year to support the growth and shaping of young minds. We thank you for your contributions that allow our faculty members to interact with industry and create work that touches our world and betters the circle of business. We appreciate your dedication to providing Haslam with the tools and experiences necessary to ensure that we remain competitive in an ever-changing world. Thank you for being a part of the Haslam College of Business and part of our circle of impact.