Unraveling Tornados

Baron Critical Weather Intelligence
ON NOVEMBER 15, 1989, a severe thunderstorm intensified near Huntsville, Alabama. Local television meteorologist Bob Baron (HCB, ’68) tracked and reported the storm to the best of his abilities. The system produced a deadly F-4 tornado, and Baron was chilled to learn of its devastation, including the loss of 23 people. “Nobody at the weather service or in the broadcast community was able to identify the tornado before it came through a major portion of the city,” Baron recalls. “The loss of life had a profound impact on me. I felt like I’d failed in my responsibilities.”

In This Issue


Thought Leadership


Michel Ballings
Social Media and Machine Learning Uncover a Wealth of New Customers
FACEBOOK CONTAINS MORE THAN 65 MILLION company pages that actively engage one billion users. For organizations selling goods and services from business to business, that’s a potential gold mine of customer prospects. Sifting through the vast expanse of possibilities has largely thwarted B2B companies though, as most use social media to qualify prospects based on intuition and a limited set of characteristics. Identifying and quantifying leads this way takes up valuable time that effective sales professionals could better use to convert leads. Read article
Social Media and Branding

Sources & Use of Funds

In 2017 because of you, our community of alumni and friends...

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Your gifts directly benefited so many students...

Big Impact

And here’s what your example inspired...

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and your gifts impacted thousands...

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You hear and see the impact in snippets of stories repeated: A first-generation student who is able to come back for her sophomore year thanks to a donor-funded scholarship.A devoted faculty member who retires and is honored with an endowment in his name. A group of students proudly holding up a Haslam banner during a semester studying abroad. Philanthropy connects our donors to the university and to the Haslam College of Business in myriad ways. While some may be small, others become long-term visions that help us to transform the lives of our students, our facilities, our faculty, and our research output. As our May 2018 undergraduate commencement speaker and honorary doctorate recipient, Scott Niswonger, said to students eagerly awaiting climbing the stage, “Remember–giving is what we will do for those will follow. When Mr. Haslam put his name to the business school, it wasn’t for him. It was for each of you.” That connectivity to purpose, to seeing a need or having one brought before you, and stepping in to make the difference, defines the spirit of the Volunteer community. All of those who support the University of Tennessee, Knoxville, from students giving their first dollars during the Senior Impact campaign, to companies supporting students who will become their employees and the drivers of their businesses, are part of the circle of impact. We thank you for everything that you do each year to support the growth and shaping of young minds. We thank you for your contributions that allow our faculty members to interact with industry and create work that touches our world and betters the circle of business. We appreciate your dedication to providing Haslam with the tools and experiences necessary to ensure that we remain competitive in an ever-changing world. Thank you for being a part of the Haslam College of Business and part of our circle of impact.