Summer 2019
In This Issue
Downloads
No. 1 Worldwide with Bloomberg
Haslam Leads World in Certifications, Trades $3 Million in Funds
Lia Winter
Biomedical Engineer Finds Entrepreneurial Success at Haslam
Thought Leadership
Research
Celebrity CEO BehaviorA Boon and a Curse for Companies
CELEBRITY CEOS SUCH AS TELSA co-founder Elon Musk owe their celebrity to four media narratives that can benefit their companies but also trap them if business conditions change. Those narratives—creator, transformer, rebel or savior—are tropes through which the media elevates CEOs to fame. Read article