Winter 2019

Resilient Volunteers

Dave and Penny Carver

After a successful 28-year career in pharmaceutical sales and marketing operations, Dave Carver (HCB, ’83) was at the top of his game when a moment came that changed his life forever. While attending a concert with his wife, Penny, Dave began to feel unwell. He lost consciousness and fell on his head, sustaining a spinal cord injury that left him a quadriplegic.

Excellence in Analytics

UPS George D. Smith Prize Winners

IN 2010, THE HASLAM COLLEGE OF BUSINESS made the pioneering decision to start the first master’s program in business analytics. Faculty members, led by professor emeritus Kenneth Gilbert, recognized a global need for data analysts attuned to the needs of industry and equipped to interpret the tremendous amounts of data generated in a digital age.

In This Issue

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Full Magazine

Melissa Cardon

The Art of Entrepreneurship

David Guthrie

A Life Beyond Expectations

The Professional Sales Forum

Connections: Building the House of Sales Marketing

Gabe Garfield & Jasmen Grant

STUDENT SPOTLIGHT

Heath Integrated Business and Engineering Program

2018 Alumni Gala

The Tenth Annual Alumni Awards

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Thought Leadership

Greater Baton Rouge Business Report

Chief executive officers may have little control over how much their companies pay in taxes, but new research shows that their continued employment may be tied to the amount.

James Chyz - Pugh CPAs Professor of Accounting, Wyatt Family Faculty Fellow

Yahoo Finance

"A 10 percent increase in prescriptions [of opioids] causes a 0.56 percentage point reduction in labor force participation."

Matthew Harris - Boyd Distinguished Professor of Health Economics, Dr. Mile Stahl PEMBA Faculty Fellow (2017-2022-2023)

DC Velocity

"A new product impacts all elements of the supply chain, from raw material procurement through the conversion process and out to logistics fulfillment."

Michael Burnette - Fellow, Global Supply Chain Institute

The New York Times

“Opioid use has a large impact on both unemployment rates as well as employment participation rates.”

Matthew Murray - Ball Corporation Professor in Business, Baker Center Director, and Associate Director and Professor

Forbes

“Advertisers maximize sales, not relevance. They do not measure relevance, they measure sales, and use it as a proxy for relevance.”

Michel Ballings - Associate Professor

New Faculty

From experienced practitioners to established academics and early-career faculty whose research shows enormous promise, our new colleagues capture the business world in all its complexity.

Research

Neeraj Bharadwaj

Being Good is Good for Business

CONSUMERS FACE a staggering array of choices in today’s marketplace. In an attempt to differentiate their goods and services from the competition’s, companies today are increasingly engaging in cause marketing, or the association of a company’s brand with a specific cause that can benefit society or the environment. Read article

Being Good Vector Graphics - Winter 2019

Sources & Use of Funds

WE CONTINUE TO BUILD infrastructure support in areas of career and professional development, international programs, and student services. Graduate and Executive Education revenues continue to improve. Private philanthropy remains an important funding source at 13 percent of our budget, while revenues from external grants and contracts have experienced a decline. Within the state allocation and standard tuition share category, increased reliance on student tuition revenue relative to state funding continues to be a trend. Salary and benefits also remain the largest expense category, reflecting the importance of human capability in delivering on our organizational mission. At the close of the fiscal year 2018, the market value of our college’s endowment reached $151.6 million, a 9 percent increase over last year. Our total number of donors also continued to rise. Market Value Graphics