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MARK 350 - Consumer Behavior

3 credit hours

Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques.

  • Students cannot receive credit for both MARK 350 and ENT 425.
  • BUAD 332 or BUAD 338.
  • Majors in the Haslam College of Business.