MARK 360 – Marketing Research and Insights

3 credit hours

This course is designed to enable students to understand the market research process for marketing insights. Students learn how to conduct and use research to make decisions and recommendations and learn how to communicate research findings/leverage research to formulate strategic plans.

• BUAD 332 or BUAD 338.
• MARK 350.
• Majors in the Haslam College of Business.