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MARK 462 - Innovation and New Product Development

3 credit hours

This course helps students understand and master the entire new product development process, from insight and inspiration through launch. Key topics covered include: Creativity & innovation, stage gate processes, customer insights, product design, prototyping, intellectual property protection, and designing for the environment, manufacturing, and supply chain.

  • MARK 350 with a grade of C or better.
  • Majors in the Haslam College of Business.