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MARK 464 - Brand Management

3 credit hours

Effective brand management is critical to maintaining a firm's long-term profitability. This course addresses the important decisions that firms face in creating, measuring, and managing brand equity so as to drive top- and bottom-line performance. The concepts, theories, frameworks, and analytical tools covered in the course can aid students to better understand how firms plan, implement, and evaluate their brand-building strategies.

  • MARK 350 with a grade of C or better.
  • Majors in the Haslam College of Business.