University of Tennessee

MARK 465 – Strategic Digital Marketing

3 credit hours

Examines how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance a traditional marketing mix, and measure the effectiveness of marketing efforts. The course delves into digital marketing strategy, implementation, analytics and other executional considerations. 

  • MARK 350 with a grade of C or better.
  • Majors in the Haslam College of Business.