MARK 465 – Strategic Digital Marketing
3 credit hours
Examines how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance a traditional marketing mix, and measure the effectiveness of marketing efforts. The course delves into digital marketing strategy, implementation, analytics and other executional considerations.
- MARK 350 with a grade of C or better.
- Majors in the Haslam College of Business.
Program Catalog
Undergraduate Programs
Graduate Programs
Executive Education
- Aerospace & Defense MBA
- Executive MBA - Healthcare Leadership
- Executive MBA - Strategic Leadership
- Executive MBA – Global Supply Chain
- Physician Executive MBA
- Professional MBA