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MARK 466 - Integrated Marketing Communications Management

3 credit hours

This course examines how organizations communicate value to customers. Students use experiential learning to apply the concepts of branding, positioning, understanding target audiences, traditional/non-traditional marketing, digital marketing, consumer promotions, public relations, and sponsorship/event marketing.

  • MARK 350 with a grade of C or better.
  • Majors in the Haslam College of Business.