MARK 466 – Integrated Marketing Communications Management

3 credit hours

This course examines how organizations communicate value to customers. Students use experiential learning to apply the concepts of branding, positioning, understanding target audiences, traditional/non-traditional marketing, digital marketing, consumer promotions, public relations, and sponsorship/event marketing.

• MARK 350 with a grade of C or better.
• Majors in the Haslam College of Business.