MARK 469 – Professional Selling

3 credit hours

Examination of the theory and practice of professional selling. Focus is on creating, maintaining, and expanding customer relationships, professional selling, understanding organizational buying behavior, ethical concerns in the selling function, lead generation and prospect analysis. Both analytical and presentation skills are developed, as well as specific techniques necessary to pursue a career in professional sales.

• MARK 350 with grade of C or better or ENT 350 with grade of C or better.