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MARK 505 - Marketing Strategy I

1.5 credit hours

Provides students with an introduction to key marketing concepts and tools pertaining to demand generation, and an opportunity to apply that understanding. To that end, a framework for examining contemporary marketing practices is presented. The framework can be used as a means by which to systematically evaluate the factors that can influence a firm's marketing strategy, and guide managers to pursue those initiatives that create value for customers, and in turn, the firm.

  • Or consent of instructor.
  • Master of Business Administration admission. Minimum student level – graduate.