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MARK 506 - Marketing Strategy II

1.5 credit hours

Builds upon the foundational framework introduced in the MARK 505 and delves into the action plan that is needed in order to create, communicate, and deliver value for customers, and in turn, drive key business outcomes for the firm. The course culminates with an analytical exercise, which permits students to apply the learning from the Marketing Strategy course sequence.

  • 505.
  • Or consent of instructor.
  • Master of Business Administration admission. Minimum student level – graduate.