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MARK 539 - Professional Sales and Customer Portfolio Management in Information-Rich Environments

3 credit hours

Contributes to the Marketing concentration in the full-time MBA program by focusing on professional selling, sales force management and customer portfolio management in complex data-rich environments. Emphasis is placed on business-to-business sales and relationship management and spans industries and contexts such as consumer goods sold through retail, selling supply chain solutions, industrial/aerospace and complex services such as financial products.

  • Business Administration 518.
  • Master of Business Administration admission.
  • Or consent of instructor.