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MARK 540 - Market Opportunity Analysis

3 credit hours

Teaches how to use foundational marketing concepts to rigorously evaluate market opportunities in domestic and international markets. Emphasis placed on leveraging market insights most relevant to small and medium-sized enterprises operating in both the business-to-business and business-to-consumer markets. Using a hands-on approach, the course teaches students how to develop market strategies that take advantage of market opportunities and how to sell such strategies within and across organizations.

  • Admission to a graduate business program in the Haslam College of Business