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MARK 618 - Current Topics in Marketing Strategy Research

3 credit hours

This PhD seminar exposes students to current empirical research on marketing strategy appearing in the top journals of the field. The seminar's focus may vary each time it is taught, and can cover a cross-section of current research across a variety of topics or be organized around a particular topical theme. Will help students to (1) develop a critical understanding of current research in the field, (2) understand the current trajectory of marketing strategy research, and (3) identify promising opportunities for future inquiry in the marketing strategy domain.

  • Minimum student level – graduate. PhD students only with instructor's consent.
  • Consent of instructor.