Marketing

BS in Business Administration

Courses in Marketing

https://haslam.utk.edu/marketing

Mark Moon, Department Head

Lisa Murray, Assistant Department Head

Professors

Cadotte, E.R. (Fisher Professor of Innovative Learning), PhD – Ohio State

Flint, D.J. (Regal Entertainment Group Professor of Business), PhD – Tennessee

Noble, C.H. (Associate Dean and Henry Professor of Business), PhD – Arizona State

Noble, S. (Proffitt's Professor of Marketing) PhD – Massachusetts

Rose, R. (visiting), PhD – Ohio State

Associate Professors

Bharadwaj, N., PhD – Wisconsin

Hewett, K., PhD – South Carolina

Moon, M.A. (Flaskerud Faculty Fellow), PhD – North Carolina

Zablah, A., PhD – Georgia State

Assistant Professor

Xiao, Y., PhD – Illinois

Lecturers

Collins, M.E. (Distinguished Lecturer, Director – Technology Enhanced Education), PhD – Tennessee

Micheletto, M.J., PhD – Tennessee

Raines, C. (Distinguished Lecturer), MBA – Case Western Reserve

Ranft, V., PhD – Georgia State

Van Dorselaer, T. (Executive Director – Professional Sales Forum), MBA – Tennessee

Emeriti Faculty

Reizenstein, R.C., PhD – Cornell

Schumann, D.W., PhD – Missouri

Woodruff, R.B., DBA – Indiana

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.

Students interested in a marketing career will have a broad-based business education, which includes financial management, supply chain management, operations, human resources, business strategy, economics, and statistics. In addition to a broad array of courses in arts and sciences, marketing students will obtain a strong grounding in the social sciences to better understand the forces that shape consumer preferences.