University of Tennessee
Melissa Baucum

Melissa Baucum

Melissa entered the marketing doctoral program at the University of Tennessee in fall 2020. She received her B.A. in integrated marketing from Pepperdine University and a certificate in dispute resolution from the Pepperdine School of Law. Prior to entering the doctoral program, Melissa worked as a marketing strategy researcher for Hulu under the Walt Disney Company. Before moving to the entertainment industry, she spent three years leading research commissioned by Fortune 100 technology firms. Melissa’s current research interests involve how technology, digitization of services and business model innovation influence firm performance. Outside of work, Melissa enjoys exploring downtown Knoxville, paddleboarding on the Tennessee River and signing up for half marathons that she will inevitably forget to train for.

Tyler Milfeld

Tyler Milfeld

Tyler Milfeld is a Ph.D. candidate at the University of Tennessee. His research focuses on the intersection of brand communication and social messages. Tyler’s research has been published in the Journal of Advertising (ranked No. 1 in communications with an impact factor of 6.302), Journal of Product & Brand Management and Journal of Current Issues & Research in Advertising. Tyler has also presented his research at multiple conferences, including the 2019 AMA Summer Academic Conference and the 2020 American Academy of Advertising Conference. For his contributions to the Journal of Advertising, he earned the 2020 Best Student Reviewer Award. Tyler has also been invited to serve as an ad hoc reviewer for the Journal of Product & Brand Management, Journal of International Marketing and International Journal of Advertising. Tyler has developed and taught courses in Brand Management, Digital and Social Media Marketing and Marketing Principles at three different universities. He received the 2021 Haslam College of Business Outstanding Doctoral Student Teacher Award and is a finalist for the national 2021 Marketing Management Association (MMA) Outstanding Teacher-Scholar Doctoral Student Award. Before joining the program, Tyler’s marketing and sales career spanned four leading consumer goods companies – The Hershey Company, Colgate-Palmolive, PepsiCo and Johnson & Johnson. His marketing experience includes brand management, shopper activation, global innovation, global brand equity and customer partnerships. Tyler earned a dual MBA from the University of Texas at Austin and Pontificia Universidad Católica de Chile and a BA from Northwestern University with a double major in psychology and political science. An avid runner, Tyler has completed 79 half-marathons in 39 states. He enjoys reading, watching college basketball games and exploring the great outdoors with his wife, two children, and their beloved beagle.
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Daphne Sableman

Daphne Sableman

Daphane (Huey Yii) Sableman is a marketing Ph.D. student at the University of Tennessee. Prior to joining the program, she completed her master’s of marketing research at Southern Illinois University of Edwardsville, where she graduated valedictorian and received the prestigious Frank Staggers Award of Excellence in Marketing Research. While earning her master’s degree, she interned at MaritzCX, a multinational market research firm that focuses on customer experience. Daphane has published in the Australasian Marketing Journal. Her research interests focus on the intersection of consumer behavior, social identity, design and product development.

 

Mohammad "Mike" Saljoughian

Mohammad "Mike" Saljoughian

Mohammad “Mike” Saljoughian is a Marketing Ph.D. candidate whose research interest include consumer behavior (social psychology and psychology), modelling (gamification, online consumption patterns), neuroscience and genetics. He has published in the International Journal of Quality & Reliability ManagementTotal Quality Management & Business Excellence, and Journal of Modelling in Management among others.

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Garret Shipley

Garret Shipley

Garrett joined the doctoral program in fall 2019. Prior to that, he received degrees in psychology and neuroscience from the University of Cincinnati. Garrett’s research interests are primarily focused on the influence of technology in retail and service settings.

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Can Trinh

Can Trinh

Can Trinh is a doctoral student in the Department of Marketing at the University of Tennessee. Prior to joining the Ph.D. program at the University of Tennessee, Can spent seven years working in the field of marketing for multinational firms with experience in both brand management and advertising. He earned an MBA with a concentration in Finance and a BBA in Economics. He has received many prestigious academic awards, including the ADB (Asian Development Bank) Scholarship. Inspired by the pragmatic challanges that marketing managers have to face in designing effective communication strategies, Can is interested in conducting research that can help guide strategic marketing decisions while enhancing customers experience.

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Roman Welden

Roman Welden

Roman Welden is a Ph.D. candidate at the University of Tennessee. His research focuses on how firms can leverage immersive digital experiences (such as video games) to enhance the consumer journey while advancing marketing outcomes for the firm. Roman has had research accepted for publication at the International Journal of Research in Marketing and has presented his research at multiple conferences. In addition, he has received a research award from Amazon to help support his research into digital experiences. Prior to entering the doctoral program, Roman obtained his B.B.A. in economics and his MBA from East Tennessee State University. Outside of the program, Roman enjoys gaming, going to every UT home football game with his father and spending time with his wife and three dogs.

Kiwoong Yoo

Kiwoong Yoo

Prior to joining the marketing Ph.D. program at UT, Kiwoong worked at Deloitte as an auditor and a consultant. He is a certified public accountant in the state of New York. Kiwoong received a B.B.A. in accounting from Hofstra University and a B.S. in interdisciplinary studies concentrating in biological sciences from Cornell University. At Cornell, he was the co-managing editor of the Ivy Journal of Ethics and a writer for The Research Paper. Kiwoong’s research interests focus on international marketing strategy, as well as the marketing-finance interface and agile marketing.

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