Behavioral Research Track

Curricula & Program Milestones

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Year 1

MARK 611
Foundations of Research

MARK 615
Survey of Consumer Behavior Research
STAT 579
Multivariate Methods
MARK 614
Survey of Marketing Management Research
STAT 538
Statistics for Research II
BUAD 610
Teaching Seminar
STAT 537
Statistics for Research I
ELECTIVE 1MILESTONE 1
Research Proposal & Presentation
Year 2MARK 617
Current Topics in Marketing Management Research
MARK 616
Current Topics in Consumer Behavior Research
MILESTONE 2
Defense of Second Year Paper
(Essay 1 of Dissertation)
ECON 612
Experimental and Behavioral Economics
ELECTIVE 2 
BZAN 553
Design of Experiments
ELECTIVE 3 
Year 3MGT 627
Structural Equation Modeling
Dissertation Research
Essay 2
Dissertation Research
Essay 2
Year 4MILESTONE 3
Dissertation proposal defense
Dissertation Research
Essay 3
Preparation for
AMA job interviews
Year 5

Interviews at AMA

MILESTONE 4
Dissertation Final Defense
Assistant Professor of Marketing
@Research University
Dissertation Research
Essay 3