Behavioral Research Track
Curricula & Program Milestones
| Empty Table Header | Fall | Spring | Summer |
|---|---|---|---|
| Year 1 |
MARK 611 | MARK 615 Survey of Consumer Behavior Research | STAT 579 Multivariate Methods |
| MARK 614 Survey of Marketing Management Research | STAT 538 Statistics for Research II | BUAD 610 Teaching Seminar | |
| STAT 537 Statistics for Research I | ELECTIVE 1 | MILESTONE 1 Research Proposal & Presentation | |
| Year 2 | MARK 617 Current Topics in Marketing Management Research | MARK 616 Current Topics in Consumer Behavior Research | MILESTONE 2 Defense of Second Year Paper (Essay 1 of Dissertation) |
| ECON 612 Experimental and Behavioral Economics | ELECTIVE 2 | ||
| BZAN 553 Design of Experiments | ELECTIVE 3 | ||
| Year 3 | MGT 627 Structural Equation Modeling | Dissertation Research Essay 2 | Dissertation Research Essay 2 |
| Year 4 | MILESTONE 3 Dissertation proposal defense | Dissertation Research Essay 3 | Preparation for AMA job interviews |
| Year 5 |
Interviews at AMA | MILESTONE 4 Dissertation Final Defense | Assistant Professor of Marketing @Research University |
| Dissertation Research Essay 3 |