Behavioral Research Track
Curricula & Program Milestones
| Empty Table Header | Fall | Spring | Summer |
|---|---|---|---|
| Year 1 |
MARK 611 |
MARK 615 Survey of Consumer Behavior Research |
STAT 579 Multivariate Methods |
| MARK 614 Survey of Marketing Management Research |
STAT 538 Statistics for Research II |
BUAD 610 Teaching Seminar |
|
| STAT 537 Statistics for Research I |
ELECTIVE 1 | MILESTONE 1 Research Proposal & Presentation |
|
| Year 2 | MARK 617 Current Topics in Marketing Management Research |
MARK 616 Current Topics in Consumer Behavior Research |
MILESTONE 2 Defense of Second Year Paper (Essay 1 of Dissertation) |
| ECON 612 Experimental and Behavioral Economics |
ELECTIVE 2 | ||
| BZAN 553 Design of Experiments |
ELECTIVE 3 | ||
| Year 3 | MGT 627 Structural Equation Modeling |
Dissertation Research Essay 2 |
Dissertation Research Essay 2 |
| Year 4 | MILESTONE 3 Dissertation proposal defense |
Dissertation Research Essay 3 |
Preparation for AMA job interviews |
| Year 5 |
Interviews at AMA |
MILESTONE 4 Dissertation Final Defense |
Assistant Professor of Marketing @Research University |
| Dissertation Research Essay 3 |