Marketing & Supply Chain Management

Undergraduate Programs

The Department of Marketing & Supply Chain Management offers two undergraduate courses of study.

Bachelor’s in Marketing
The Haslam Bachelor’s in Marketing hones student’s skills in marketing analytics, brand management, product development, marketing communication, salesforce management and professional selling. Students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.

Bachelor’s in Supply Chain Management
The Haslam Bachelor’s in Supply Chain Management teaches modeling and analysis, operations, information technology, planning & financial analysis, and global strategic sourcing. Students are given a strong foundation in supply chain management and brought up to speed on the current state of the industry.