Truly successful companies must learn to adhere to detailed planning that focuses on the integration of supply and demand plans.
Read more- January 7, 2019
Hewett's goal is to build on the Journal of International Marketing’s legacy in the discipline.
- October 29, 2018
Fifty-eight students competed and 23 companies sent executives to participate in the Haslam Professional Sales Forum.
- October 10, 2018
New research uses eye-tracking data to reveal how mobile phones impact consumer behavior.
- September 12, 2018
Haslam’s Associate Dean for Faculty and Research Will Lead the Journal of Product Innovation Management
- June 27, 2018
The program has supported the research of dozens of faculty members in its five years.
- May 31, 2018
We asked Haslam faculty members to share some of their favorite books to add to your summer reading list.
- April 19, 2018
The Haslam team helped the restaurant chain Raising Cane's move their brand from an emerging stage to more established one.
- April 11, 2018
More than 50 business professionals attended, with 18 companies sponsoring.
- March 29, 2018
The students have partnered with Mondelez to help the company understand the millennial mindset.
- February 2, 2018
Three teams leveraged area reserach to create new consumer goods.