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  • Haslam Honors Grad Students during Graduate Education Week- February 11th, 2020

    Tennessee Governor Bill Lee has proclaimed February 9-15 Graduate Education Week to honor the more than 8,500 graduate students who earn their degrees annually from graduate education programs in Tennessee. The proclamation acknowledges the contributions of those programs, which have a $1.1 billion dollar economic impact on the state.  In the Haslam College of…

  • Super Bowl Advertisers Achieve Mixed Results With Social Narrative Ads- February 10th, 2020

    With a viewership that surpasses 100 million and advertising costs for a 30-second commercial reaching as high as $5.6 million for this year’s game, the Super Bowl continues to be the single biggest annual event for U.S. advertisers. For companies that want to communicate a message beyond simply promoting their…

  • UT Student Entrepreneurs Selected for National Pitch Competition- February 7th, 2020

    Two University of Tennessee, Knoxville, student startups were named to the national Student Startup Madness (SSM) pitch competition. Andy’s Beekeeping was selected for the competition’s semifinal round. Digital publication Abled Magazine was named in the competition’s initial round. Both companies were chosen from applicants representing 54 universities and colleges nationwide.…

  • HanesBrands Chief Analytics Officer Named President of Haslam Business Analytics Advisory Board- February 5th, 2020

    Ben Martin, chief data analytics officer for HanesBrands, has been appointed president of the advisory board for the Department of Business Analytics & Statistics in the Haslam College of Business at the University of Tennessee, Knoxville. Martin has served as a board member since 2017. Michael Galbreth, head of the department, says Martin’s history and ties…

  • Haslam College of Business Honors Newsome for Supply Chain Support- February 4th, 2020

    At its January Advisory Board meeting, the Global Supply Chain Institute (GSCI) in The Haslam College of Business at the University of Tennessee, Knoxville, presented Jim Newsome, president and CEO of the South Carolina Ports Authority (SCPA), with the Distinguished Service Award. The award honors Newsome’s numerous, exemplary contributions to the field and to the Haslam College of Business.…

  • Using Social Media to Combat Bad Experiences- February 4th, 2020

    With an estimated 40 percent of consumers following their favorite brands on social media, marketers now have ongoing opportunities to engage with and influence their audiences. The types of posts shared by those marketers can impact how brands weather trials and storms. According to a recent study from Haslam College…