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News Archives - Marketing

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  • UT Researchers Partner With Dave’s Killer Bread to Improve Attitudes Toward Ex-Offenders- July 22nd, 2021

    The idea that people can chart a new course in life regardless of their circumstances is deeply ingrained in American culture. A research team from the University of Tennessee, Knoxville has investigated how messages about this “fresh start mindset” (FSM) might improve public attitudes toward certain stigmatized groups. The fresh…

  • What’s Making Online Betting Big Business in Tennessee? Your Questions Answered- May 25th, 2021

    Tennessee opened legal online sports gambling in November of 2020 with record-setting action. According to news site PlayTenn.com, "Tennessee's sportsbooks enjoyed the best debut in the history of U.S. legal sports betting, generating more in wagers in the market's first month than any other state in history." Subsequent months have…

  • Haslam College of Business Celebrates Faculty and Staff at Virtual Awards Ceremony- May 18th, 2021

    The Haslam College of Business at the University of Tennessee, Knoxville, recognized the accomplishments of faculty and staff at its annual awards celebration. The honors were announced during a virtual ceremony in late April. This year’s Outstanding Staff Award for Superior Customer Responsiveness went to the team in the Financial…

  • Moon Honored With Teaching Fellowship- May 10th, 2021

    Mark Moon, associate professor of marketing at the University of Tennessee, Knoxville’s Haslam College of Business, has been named the 2021 winner of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing. Alex Zablah, head of Haslam’s marketing department, commended Moon for his ability to create deep connections with…

  • After Decades of Service, Work and Family, Non-Traditional Student to Earn Degree- May 4th, 2021

    Four years ago, Rich Lyke was facing an uncertain future. On the verge of losing his customer service job, he wasn’t sure what to do next. Now, with a double major in marketing and management at the Haslam College of Business, he’s preparing to graduate from the University of Tennessee,…

  • Brands Bet on Products, Production, and Story – Not Issues – in Game-Day Advertising- April 13th, 2021

    As world events have changed consumers’ priorities, they also have altered companies’ approach to marketing, particularly on the biggest advertising day of the year. The research team of Tyler Milfeld, a marketing Ph.D. student at the University of Tennessee, Knoxville’s Haslam College of Business, and his advisor Dan Flint, Regal…

  • Marketing Students Analyze Data to Help Family Business During Pandemic- February 1st, 2021

    Each year, the natural beauty of North Carolina’s Outer Banks attracts more than a million visitors. The tourism industry is by far the region’s largest employer, with an annual economic impact of well over a billion dollars. As 2020 began, Twiddy & Company, the area’s leading property management and vacation…

  • Haslam Welcomes 14 New Faculty Members- September 1st, 2020

    The University of Tennessee, Knoxville’s Haslam College of Business is adding 14 new faculty members this fall. The new hires join the departments of accounting and information management, economics, finance, management and entrepreneurship, marketing and supply chain management. Accounting and Information Management Chelsea Smith (CPA, CISA) joins the department of…

  • Four Haslam Faculty Members Receive Named Appointments- August 4th, 2020

    Melissa Cardon, Kelly Hewett, Georg Schaur and Marianne Wanamaker have been appointed to four named positions in the Haslam College of Business. Melissa Cardon Cardon has been chosen as the Haslam Professor in Entrepreneurship and Innovation, an endowment established by James A. and Natalie L. Haslam in 2007. Cardon’s recent…

  • Zablah Named Head of Haslam Marketing Department- July 9th, 2020

    Alex Zablah, Gerber/Taylor Professor of Marketing and Fisher Family Faculty Research Fellow at the Haslam College of Business, has been appointed head of the college’s department of marketing. Zablah officially assumed the role on July 1.  Zablah follows Mark Moon, who had served as interim department head for two years.…