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Joint Executive MBA Project Helps Employers and Veterans Speak the Same Language

The nonprofit project, Veterans to Volunteers, will work with both employers and vets to bridge the communication gap.

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News Archives - Marketing

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  • Haslam Faculty Members Receive 28 Summer Research Grants- June 19th, 2020

    The 2020 Haslam Summer Scholars Research Awards program has awarded 28 grants totaling $683,000 to Haslam College of Business faculty members to conduct high-quality research. Now in its seventh year, the program has funded nearly $3 million in faculty research. “Summer research grants help some of our most productive scholars…

  • University Receives Approval to House Federal Research Data Center- June 17th, 2020

    The University of Tennessee, Knoxville, has received approval from the U.S. Census Bureau to house a research data center (RDC) on campus. The center will be a branch of Atlanta's Federal Statistical Research Data Center (FSRDC), which is a partnership between the Census Bureau and a consortium that includes UT…

  • Handheld Scanners Offer Benefits for Both Retailers and Consumers- June 11th, 2020

    As more retailers are integrating handheld scanners into their stores, anecdotal evidence has been mixed regarding whether or not the devices increase consumer sales. Stephanie Noble, marketing professor at the University of Tennessee, Knoxville’s Haslam College of Business, has written a study examining this question. “The Sales Impact of Using…

  • Collins Honored With Teaching Award- June 9th, 2020

    Mark Collins, distinguished lecturer of marketing and director of technology-enhanced education at the University of Tennessee, Knoxville’s Haslam College of Business, is the 2020 winner of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing. Allison Herring, who graduated from Haslam in 2019, was a marketing major and member…

  • Student Marketing Organization Collaborates with Corporate Partners- March 9th, 2020

    A student organization in the Haslam College of Business at the University of Tennessee, Knoxville, is gaining real-world marketing experience by partnering with companies in a variety of industries. AMAze, a student-run group that operates through UT’s chapter of the American Marketing Association (AMA), welcomes members from all majors. Anyone from freshmen to graduate…

  • Super Bowl Advertisers Achieve Mixed Results With Social Narrative Ads- February 10th, 2020

    With a viewership that surpasses 100 million and advertising costs for a 30-second commercial reaching as high as $5.6 million for this year’s game, the Super Bowl continues to be the single biggest annual event for U.S. advertisers. For companies that want to communicate a message beyond simply promoting their…

  • UT Researchers Find “Thinking Hurts Liking” Your Favorite Super Bowl Ads- January 30th, 2020

    If a particular advertisement tickled your fancy during the Super Bowl , it was likely connected with your heart, not your head.  That’s according to a University of Tennessee, Knoxville, Haslam College of Business study focused on how viewers respond to advertisements when they engage in cross-media consumption. Neeraj Bharadwaj, professor of marketing,…

  • Haslam Summer Scholars Research Awards Now Total More than $2 Million in Funding- October 22nd, 2019

    In the summer of 2019, some 29 grants totaling $694,000 were awarded to faculty members to pursue high-quality research. Now in its sixth year, the Haslam Summer Scholars Research Awards have funded more than $2 million total in faculty research.  “The number of awards grew from 20 in 2018 to…

  • 2019 MBAs and Freshmen Bring Quality, Life Experiences to Haslam- September 30th, 2019

    What do a retired NFL football player, a research technician at Cornell Medicine, a native of Zambia and a former Knoxville police officer have in common? Each is a member of this year’s full-time MBA class in the Haslam College of Business at the University of Tennessee, Knoxville. The cohort…

  • Haslam Adds 17 New Faculty Members- September 12th, 2019

    The University of Tennessee, Knoxville’s Haslam College of Business welcomes 17 new faculty members. They will join the departments of accounting and information management, business analytics and statistics, finance, management, marketing, and supply chain management, as well as graduate and executive education, this fall. The new hires bring decades of…