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News Archives - Marketing

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  • Scholarship Program Aims to Advance Diversity in Professional Sales- May 12th, 2022

    Michael Rodriguez had never considered a future in sales. Now a senior at the University of Tennessee, Knoxville’s Haslam College of Business, he began his college career focused on management. Now, after receiving the E. & J. Gallo Scholarship for Diversity in Professional Sales in his junior year and working…

  • Stephanie Noble Honored on National List of 50 Best Undergraduate Business Professors- April 29th, 2022

    Stephanie M. Noble, Proffitt’s Professor of Marketing and William B. Stokely Faculty Research Fellow at the University of Tennessee, Knoxville’s Haslam College of Business, has been named to Poets&Quants For Undergrads’ list of 50 Best Undergrad Professors for 2021. She was selected from a group of more than 1,000 business…

  • Celebrities Can Overshadow Products and Messaging in Super Bowl Ads- March 30th, 2022

    Each February, all eyes in the advertising world are focused on Super Bowl commercials, which can influence marketing trends and tactics for months to come. This year, with so many brands and platforms vying for viewers’ attention on game day, many advertisers tried to stand out by featuring celebrities in…

  • Autry and Bell Assume New Leadership Roles at UT Haslam- October 20th, 2021

    Chad Autry is the new associate dean for research and faculty at the University of Tennessee, Knoxville’s Haslam College of Business. John Bell has been appointed to Autry’s previous position as head of the college’s Department of Supply Chain Management. “I appreciate Chad Autry’s willingness to serve the college in…

  • Raines Recognized With Teaching Fellowship- October 5th, 2021

    Cindy Raines, distinguished lecturer of marketing at the University of Tennessee, Knoxville’s Haslam College of Business, is the winner of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing for the 2021-22 academic year. Raines joined UT in an adjunct capacity in 1995 and took on a full-time role…

  • Why Livestreamers Should Sell Their Products Without a Smile- August 24th, 2021

    The conventional wisdom in sales is to deliver service with a smile. However, according to Michel Ballings and Neeraj Bharadwaj of the University of Tennessee, Knoxville’s Haslam College of Business, and their colleague Prasad Naik from the University of California at Davis, neutral expressions lead to better returns – at…

  • Fifteen New Faculty Members Join UT’s Haslam College of Business- August 23rd, 2021

    The University of Tennessee, Knoxville’s Haslam College of Business welcomes 15 new faculty members this fall. They join the departments of accounting and information management, business analytics and statistics, graduate and executive education, management and entrepreneurship, marketing and supply chain management. With experience in different industries, educational settings and regions of the globe, the group both enhances Haslam’s instructional repertoire and…

  • WearKnox Gives Marketing Students Experience While Helping Community- August 9th, 2021

    Today’s marketing students are looking for hands-on learning experiences that can give them an advantage in the job market. A unique project spearheaded by Annika Abell, assistant professor of marketing at the University of Tennessee, Knoxville’s Haslam College of Business, provides that opportunity while also raising money for the Knoxville…

  • Haslam Summer Scholars Research Awards Provide Funding for 32 Leading Faculty- August 6th, 2021

    The 2021 Haslam Summer Scholars Research Awards program has awarded 32 grants totaling more than $700,000 to Haslam College of Business faculty members to conduct high-quality research. In its eight years, the program has funded nearly $4 million in faculty research. “These summer research awards make it possible for the…

  • Too Much of a Good Thing Is Actually a Bad Thing- July 26th, 2021

    Study Finds Surprising Link Between Over-Confidence and Sales Performance In sales, where persuasion is a crucial part of the job, it makes sense that a lack of confidence would be detrimental to performance. However, a recent study from the University of Tennessee, Knoxville’s Haslam College of Business indicates that when salespeople…