Affect Magazine recently highlighted a new UT pilot program that is training young businesspeople to use sophisticated Web advertising and analytics tools, and also teaching them the value of giving back to their community. Students in the Business Analytics and Statistics program are learning to use Google AdWords, a set of tools for targeting Web advertising to find and engage the right audience, by including terms most likely to show up in Web searches; and in the process, they’re helping local nonprofits to make the most out of a $10,000 AdWords grant that Google offers to nonprofit organizations. Read the story here.
Affect Magazine: In College, Google AdWords Meets Altruism
January 11, 2015