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Freeman Joins the Haslam College of Business as Executive Director of Technology

April 19, 2015

Geoffrey Freeman was named the executive director of technology at the Haslam College of Business and assumed his position earlier this month. Freeman brings more than 16 years of experience to the role.

As executive director of technology, Freeman leads the Technology Integration Services staff, maintaining the college’s computing infrastructure and providing a technology strategy to place the Haslam School of Business at the forefront of innovative educational tools and alternative learning platforms.

He joins the University of Tennessee from the Medical University of South Carolina where he served as director of instructional technology. At MUSC, Freeman led the efforts to develop online distance education programs and taught various technology training courses. He also led the university to implement online instructional technologies such as audience response and lecture capture.

“The role is very similar to what I was doing previously,” Freeman says, but he finds the Haslam culture of direction unique. “Everyone here has expressed that same specific, definite goal: ‘We want to be in the top 20 business schools in the next five years.’ That’s the kind of goal we created when I was in the Army. That’s the kind of goal I like.”

Freeman is a retired brigadier general for the United States Army Reserve and holds a master’s in systems management from the Florida Institute of Technology and a master’s in strategic studies from the U.S. Army War College. He also is a UT alumnus, graduating in 1978 with a bachelor’s in communications.

“I had a really good experience as an undergrad here, and coming back to UT — it’s kind of a dream job,” Freeman says. “I loved Knoxville when I was here before, and I’ve always wanted to come back.”

Freeman adds that he is excited to employ his expertise with technological innovation in service of his alma mater. “That innovation will be critical in technology and other areas if we are to reach our goal,” he says.