University of Tennessee

Haslam Launches MBA Marketing Campaign to Showcase Top-Ranked Programs

July 23, 2018

A new marketing campaign from the University of Tennessee, Knoxville’s Haslam College of Business seeks to let the public know there is more than one format for MBA program delivery and one of them may be right for you. “One MBA, Seven Ways,” which launched in June through Graduate and Executive Education, is targeting digital and social media, as well as leveraging a long-standing relationship with IMG, the Vol Network.

This fall, UT football fans can expect to see Haslam’s “One MBA, Seven Ways” ads blended with live video feeds during home games at Neyland Stadium. They also will find ads displayed on the UT Sports website.

The campaign comes as a complement to two recently published top 25 rankings by highly regarded publications. The Executive MBA program is now ranked seventh among public universities nationwide by the 2018 Economist WhichMBA ranking. Additionally, the Haslam MBA program is now ranked 22nd among public universities nationwide by U.S. News & World Report.

“The recent rankings reinforce Haslam’s position in the market as a highly regarded provider of MBA and EMBA education,” says Amy Cathey, executive director of business development for Graduate and Executive Education, who notes that Haslam’s programs were especially recognized for program relevance.

“The ‘One MBA, Seven Ways’ campaign is intended to raise the visibility of the quality and scope of Haslam’s top-ranked graduate and executive education programs,” Cathey says. “This campaign helps ensure that people think about Haslam programs when they think about which MBA or EMBA will create the highest return on investment for their organization or for their personal career.”

The One MBA, Seven Ways campaign webpage displays the seven different MBAs offered by the Haslam College of Business side-by-side to assist potential students in their decision-making process.

Creative collateral for the campaign was completed in-house by Haslam’s Office of Marketing & Public Relations. The college also has partnered with Ascertainment Marketing, Inc., to assist in executing its campaign.