Full-time MBA students learned about the wine industry by visiting the DeMartino Winery in the Maipo Valley region of Chile. Students and faculty heard a presentation from one of the fourth generation owners, who discussed DeMartino’s history, market position, branding, competitive strategy, exportation laws, etc. After the presentation, the MBA students and faculty toured the winery facilities.
MBA Global Business Seminar in Santiago, Chile
May 8, 2014
