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Bernadette Kamleitner

Vienna University of Economics and Business

Prof. DDr. Bernadette Kamleitner heads the Institute for Marketing and Consumer Research and is deputy head of the Department of Marketing at WU Vienna. After working as a consultant she went back into academia and obtained two PhDs, one in Psychology and one in Business Studies. In 2012 she was appointed as full professor in “Marketing with focus on consumer behavior”. Prior to that she taught and conducted research at different Austrian (University of Vienna – Economic Psychology) and British(Queen Mary and Birkbeck, University of London) universities. Since she has also had research visits to other Australian (QUT), U.S. (Virgina Tech) and British (Cass) universities. Broadly speaking her research investigates the influence of marketing activities, market developments and societal changes on the way consumers experience and engage with market offerings. Jointly with her team, an international network of collaborators, her students and several well-reputed corporate partners she engages in a variety of research projects. At the moment, for instance, she addresses the following questions:

  • How do small changes in packaging and scent affect consumer responses?

  • Does an increase in digitalization in society affect the desire for and experiences of ownership (Keyword: Sharing Economy)?

  • What does it take for people to take better care of their own and others data?

Internationally, Bernadette is best known for her expertise in the area of ownership and in particular psychological ownership. She initiated the worldwide first interdisziplinary conference on the subject matter, edits a renowned scientific blog on the topic together with her team ( and instigated a unique, topical collection of scholarly writings on the matter at WU library. Bernadette Kamleitner has published numerous articles in internationally well reputed journals and acts as a member of the editorial board and reviewer for multiple journals and funding bodies. A range of awards for academic scholarship (e.g., EACR Best Paper Award, Jane Beattie Scholarship, JCM Outstanding Reviewer Award) and teaching (e.g., Lamb-Hair-McDaniel AMS Teaching Award, Award for innovative teaching at WU Vienna) and regular media mentions attest to the fact that she engages beyond the ivory tower. To name but a few other contributions. Bernadette is member of the ethik senate of the Austrian Advertising Council, was president of the transfer society WWG Forum Marketing and is member of the scientific advisory board of the CMC of the Academy of Sciences.