Russell Crook is the First Horizon Distinguished Professor and head of the Department of Management and Entrepreneurship at the Haslam College of Business. He holds a Ph.D. in strategic management from Florida State University. He teaches strategic planning and implementation, and he has published over 40 articles on strategy and entrepreneurship topics. He spends considerable time with organization leaders to build their visions and goals, and then develop actions to achieve them. Before earning his Ph.D., he worked for American Airlines, US Airways and IBM in a variety of capacities, including strategic planning and global procurement.