Marketing

Behavioral Research Track

Curricula & Program Milestones

  Fall Spring Summer
Year 1

MARK 611
Foundations of Research

MARK 615
Survey of Consumer Behavior Research
STAT 579
Multivariate Methods
MARK 614
Survey of Marketing Management Research
STAT 538
Statistics for Research II
BUAD 610
Teaching Seminar
STAT 537
Statistics for Research I
ELECTIVE 1 MILESTONE 1
Research Proposal & Presentation
Year 2 MARK 617
Current Topics in Marketing Management Research
MARK 616
Current Topics in Consumer Behavior Research
MILESTONE 2
Defense of Second Year Paper
(Essay 1 of Dissertation)
ECON 612
Experimental and Behavioral Economics
ELECTIVE 2  
BZAN 553
Design of Experiments
ELECTIVE 3  
Year 3 MGT 627
Structural Equation Modeling
Dissertation Research
Essay 2
Dissertation Research
Essay 2
Year 4 MILESTONE 3
Dissertation proposal defense
Dissertation Research
Essay 3
Preparation for
AMA job interviews
Year 5

Interviews at AMA

MILESTONE 4
Dissertation Final Defense
Assistant Professor of Marketing
@Research University
Dissertation Research
Essay 3