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Professional Sales Education

More than 50 percent of American business school graduates, regardless of their major, go into sales as their first career, yet 60 percent of them either resign or are terminated.* We believe this disconnect lies in a lack of professional sales training at the collegiate level.

Sales programs graduates:

  • Ramp up 50 percent faster
  • Turn over 30 percent less often
  • Save companies an average of $200,000 in their 18 months of employment

Led by a retired sales executive from Procter & Gamble, Haslam’s professional sales program interweaves classroom education, highly selective internships and sales competitions to prepare graduates to make immediate business contributions.

Partners in the Professional Sales Forum have unique opportunities to recruit these students.

*Bolander, W., Bonney,L., and Satornino, C. 2014. “Sales Education Efficacy: Examining the Relationship between Sales Education and Sales Success.” Journal of Marketing Education 36 (2): 169-181.

Professional Sales Competition

Fall and Spring semester, Haslam holds a Professional Sales Competition so students can put the skills they learn in the classroom to work. During the competition, students are given a real product and a real case to pitch. They conduct several meetings to assess the client’s needs, and in a final round conduct a live final sales call observed by our partner companies acting as buyers and judges.

Partner companies have an opportunity to interact with the students after the competition to give advice, make comments on their performance and recruit at an awards luncheon.