Yes. A Master of Science in Marketing prepares you for marketing roles in one of the fastest-growing career fields. Haslam MS in Marketing graduates earn approximately 20% more than peers with a bachelor's degree alone. The 10-month program allows you to upskill quickly and re-enter the workforce with specialized expertise that sets you apart. For students from any major looking to pivot into marketing or accelerate their career trajectory, an MS in Marketing offers a strong return on investment.

Graduates pursue careers in brand management, market research, product marketing, digital strategy, consumer insights, and marketing roles across industries including technology, healthcare, consumer goods, financial services, and entertainment. The Haslam MS in Marketing curriculum emphasizes real-world projects with industry partners, so you graduate with a portfolio of work and connections that open doors. Our career services team provides personalized coaching, networking opportunities, and access to employers actively recruiting from our program.

The Haslam MS in Marketing is a 10-month, full-time program. Students begin in July and graduate the following May. This accelerated format means less time out of the workforce while still providing deep expertise in marketing strategy, consumer behavior, and brand management. The cohort-based structure creates a tight-knit community and opportunities for collaboration throughout the program.

No. The Haslam MS in Marketing welcomes students from any undergraduate major. Whether your background is in psychology, engineering, communications, biology, or any other field, your unique perspective is an asset in marketing. The curriculum is designed to build marketing expertise from the ground up while leveraging the diverse viewpoints that students from non-business backgrounds bring to the cohort.

Salaries vary by role, industry, and location, but MS in Marketing graduates have significant growth potential as they advance. Haslam MS in Marketing graduates earn approximately 20% more than peers with only a bachelor's degree.

Applicants submit transcripts, a resume, a statement of purpose, and letters of recommendation. A bachelor's degree in any field is required. GMAT or GRE scores are optional. The admissions committee takes a holistic approach, considering academic performance, professional experience, and demonstrated interest in marketing careers.

An MS in Marketing at Haslam College of Business costs $27,090 for in-state and $52,797 for out-of-state. Haslam offers competitive tuition compared to private institutions, and financial aid options including scholarships, graduate assistantships, and federal loans are available. The 10-month format also reduces opportunity cost by getting you back into the workforce faster than traditional two-year programs.

Admitted applicants are automatically considered for merit-based, program-funded graduate assistantships and scholarships. Assistantships and scholarships are highly competitive, and not all applicants receive funding opportunities. The graduate assistantships include a tuition fee waiver and a stipend for the semester(s) awarded. No additional application is necessary for financial consideration. However, students can apply for graduate assistantships that are outside of the M.S. in Marketing program; UT’s Graduate School provides a list of openings for graduate assistantships from various departments and colleges.

Common roles for MS in Marketing graduates include Brand Manager, Marketing Manager, Product Marketing Manager, Market Research Analyst, Consumer Insights Manager, Digital Marketing Strategist, and Marketing Consultant. Graduates work across industries from tech startups to Fortune 500 companies. The Haslam MS in Marketing emphasizes strategic thinking and real-world experience, preparing you for roles that shape how organizations connect with customers.

The best program depends on your goals, but key factors to consider include AACSB accreditation (held by only 5% of business schools globally), career outcomes, curriculum relevance, and cohort experience. Haslam's MS in Marketing is the only Tennessee program ranked in the US News Top 50. Our 10-month format, industry partnerships, and personalized career support make it an excellent choice for students seeking to launch or accelerate a marketing career.